Etihad Stadium Concerts

Manchester, UK

Client

Manchester City Football Club and The Etihad Stadium

Capacity

50,000 – 60,000

Industry/ Sector

Stadium & Arena Concerts, Large Scale Events

Service

Event Management, Site Management, Technical Production

Promoters

SJM Concerts, Live Nation, Kilimanjaro Live and AEG

“Always Live are an absolute asset to the club during concerts and other events at the Etihad Stadium.

They came into the organisation midway through the project and within a matter of days had built the required relationships, both internally & externally, and in challenging environments, to centrally manage the project to completion and success.”

- Dan Schofield

Former Head Of Venue Operations, Manchester City Football club

We’re proud to be Manchester City Football Club and The Etihad Stadium’s longstanding concert consultant.

Over the course of six seasons, we’ve put on 30 stadium shows for around 1.6 million punters. A brief moment while we namedrop some of our work to date:

  • Coldplay – Music of Spheres 2023
  • The Weeknd – After Hours Til Dawn 2023 
  • Liam Gallagher – Homecoming 2022
  • Ed Sheeran – Mathematics 2022
  • Spice Girls – Spiceworld 2019
  • Muse – Simulation Theory 2019
  • Metalica – WorldWired 2019
  • Ed Sheeran – Divide 2018
  • Taylor Swift – Reputation 2018
  • Jay-Z & Beyonce – On The Run Two 2018
  • Foo Fighters – Concrete & Gold 2018
  • The Rolling Stones – No Filter 2018 *Old Trafford Stadium, Manchester United Football Club*
  • Billy Joel – 2018 *Old Trafford Stadium, Manchester United Football Club*
  • Robbie Williams – 2017
  • Take That – 2017
  • The Stone Roses – 2016
  • AC/DC – Rock or Bust World Tour 2016
  • Coldplay- Head Full of Dreams 2016
  • Bruce Springsteen – The River 2016

Over the years we’ve supported Manchester City Football Club by running the concert office, bridging the gap between venue, promoters and local authority. 

Namely, for every stadium concert, we develop the master checklist and schedule, strategic and operational concert management, including concert-only components such as promoter needs and planning, SAG meetings, last-mile management, welfare, and extended medical provision.

Photography: Declan Lloyd, Manchester City Football Club

“Each concert provided its own challenges, bringing varying audience demographics and promoters to the venues.

Their all-around site management skills are up there with the best in the industry and I would highly recommend Always Live to deliver any event no matter how big or complex it may be.”

- Steven Coleman

Managing Direcor, ESM Crowd & Event Security Management

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Planning an event or stadium concert? That’s totally our bag.

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