Manchester, UK
Manchester City Football Club and The Etihad Stadium
50,000 – 60,000
Stadium & Arena Concerts, Large Scale Events
Event Management, Site Management, Technical Production
SJM Concerts, Live Nation, Kilimanjaro Live and AEG
“Always Live are an absolute asset to the club during concerts and other events at the Etihad Stadium.
They came into the organisation midway through the project and within a matter of days had built the required relationships, both internally & externally, and in challenging environments, to centrally manage the project to completion and success.”
We’re proud to be Manchester City Football Club and The Etihad Stadium’s longstanding concert consultant.
Over the course of six seasons, we’ve put on 30 stadium shows for around 1.6 million punters. A brief moment while we namedrop some of our work to date:
Over the years we’ve supported Manchester City Football Club by running the concert office, bridging the gap between venue, promoters and local authority.
Namely, for every stadium concert, we develop the master checklist and schedule, strategic and operational concert management, including concert-only components such as promoter needs and planning, SAG meetings, last-mile management, welfare, and extended medical provision.
Photography: Declan Lloyd, Manchester City Football Club
“Each concert provided its own challenges, bringing varying audience demographics and promoters to the venues.
Their all-around site management skills are up there with the best in the industry and I would highly recommend Always Live to deliver any event no matter how big or complex it may be.”
Planning an event or stadium concert? That’s totally our bag.